From our Los Angeles headquarters, we conceived top-quality products that are safe, effective, and aesthetically pleasing. A contemporary, made-in-the-U.S.A. line designed for active individuals, like ourselves, who are conscious about where and how things are crafted. For those who crave less, not more.


With this in mind, we blended the most powerful natural—oftentimes organic—plant extracts and botanicals found in the U.S., Canada, and throughout Europe, with safe, potent ingredients trusted by science. GMOs, sulfates, parabens, synthetic fragrance, artificial coloring, and animal testing are never part of our equation.


For us this is personal. We’re a direct-to-consumer business; our products are sold here exclusively, shipped straight from us to you. No third party, nothing lost in translation. Only the essentials. Only the best.


A reverence for minimalism extends to our environmental impact. Our natural formulas are bottled in amber glass that is 100% recyclable. This smart packaging not only reduces our dependence on plastic, but protects our products from harmful light and UV rays that might diminish their potency.